Identify the village
Using a vetted research methodology propelled by AI, MARTHA reveals the trusted people, places, relationships, and community pathways already surrounding your school and future families.
M.A.R.T.H.A.Request a demo 
M.A.R.T.H.A. · A QUERENZA PRODUCT
Welcome more students.
Build belonging that lasts.
An AI-powered student recruitment and retention platform for schools and education networks. M.A.R.T.H.A. works alongside recruitment teams throughout the entire process, keeping family engagement, local trust, and community knowledge at the center of every action.
THE ENROLLMENT CHALLENGE
Recruitment teams have more data than ever, but less clarity about what to do next.
Spreadsheets show activity. Demographics show trends. But neither tells you who families trust, where opportunity lives, or which outreach strategy fits your community.
M.A.R.T.H.A. turns information into a coordinated plan.A RESEARCH-INFORMED PATH TO BELONGING
A custom partnership plan for every school community.
MARTHA combines a vetted community-centered methodology with AI to guide your team from identifying the village to welcoming families into belonging.
Connect with humanity
MARTHA creates a custom partnership plan that guides your team to approach community partners and families with dignity, respect, and care—building trust before making an ask.
Recruit with heart
MARTHA provides the outreach plans, scripts, materials, follow-up tools, and administrative support your team needs, creating more time for the human connection only people can build.
Pre-enroll into belonging
MARTHA creates simple, repeatable systems for family follow-up, partnership, and next steps—making it easier to find families, support their decisions, and welcome them before the first day.
HOW M.A.R.T.H.A. WORKS
A smarter recruitment rhythm.
M.A.R.T.H.A. is a live AI agent that stays with recruitment teams from community research through outreach, follow-up, enrollment, and retention. She helps teams maintain a living strategy instead of another static plan.
See the whole community
Combine local context, enrollment signals, and existing relationships.
Focus where trust can grow
Identify audiences, neighborhoods, and referral partners with the strongest potential.
Coordinate outreach
Build research-informed plans, assign activity, follow up, and learn from results.
MEET THE LIVE AGENT
Warm enough to invite a question. Smart enough to help answer it.
M.A.R.T.H.A.'s axolotl agent makes complex recruitment intelligence approachable. She works alongside the recruitment team throughout the entire process, helping staff explore community signals, identify trusted partners, plan outreach, track follow-up, support re-enrollment, and stay anchored in the families behind the data.
“The best next step is the one your community can trust.”
DESIGNED DIFFERENTLY
Family engagement is not a campaign tactic.
It is the operating system.
Human review in consequential decisionsTransparent recommendationsCommunity knowledge alongside dataAgency and dignity by design
BRING M.A.R.T.H.A. TO YOUR TEAM
Build an enrollment strategy families can feel.
For school districts, charter networks, independent schools, and education organizations.
Request a demo